association trade association professional society 501(c)(6) non-profit governance strategy
Shelly is a Principal in Alcorn Associates Management Consulting – www.alcornassociates.com. She specializes in non-profit trade associations and professional societies. Shelly stands at the intersection of technology, the education-to-employment system and the association of the future. She conducts strategic, leadership and staff retreats, and speaks on critical issues faced by the association community and society. She is also the creative voice behind The Association Forecast. Find her on Twitter - @shellyalcorn.
Shelly was formerly the Executive Director of the California Association for the Education of Young Children (CAEYC). CAEYC is a 501(c)(3) organization with over 10,000 members in California in 37 separately incorporated affiliates. She was also the Executive Director for the Automotive Service Councils of California (ASCCA), a 501(c)(6) trade organization representing the interests of over 1,200 independently owned automotive repair facilities in California. In that role she was also responsible for oversight of a for-profit subsidiary and a 501(c)(3) scholarship foundation.
Shelly has spent 25 years in association management with such organizations as the California Society of Association Executives (CalSAE), California Automotive Wholesalers' Association (CAWA) and the California Peace Officers' Association (CPOA). She has extensive experience in board governance, chapter and component relations, government affairs, communications, membership, educational program design and the execution of conferences, meetings and events. Previously, Shelly owned and operated her own consulting practice that provided government affairs, ballot initiative campaign work, website design and grass roots lobbying program development for small associations. She holds the CAE (Certified Association Executive) designation from the American Society of Association Executives.