Tom McKeown asked Shelly Alcorn, CAE, 1/24/2017 4:08:23 PM
  • Unclassified

What would you recommend for a company expanding into Asia PAC with previous success in North America and EMEA. We are a mid-sized software company. Should we hire or start with a partner?

1 Answer, 0 Replies
1/25/2017 7:34:31 PM,
Shelly Alcorn, CAE replied:
Whooops....I guess when we said ask me anything, we didn't take into account that I can't answer everything. :D

So, let me shake the Magic 8 ball here - the answer is "reply hazy." Well, that's not particularly helpful, eh? :D

Seriously though, if I were king for a day, running a mid-sized software company successfully in North American and EMEA is one thing. Heading into Asia PAC, I would start with a partner who was intimately familiar with the customs, culture and markets you will be dealing with. But that is really a "throw a dart" answer and I wish you the very best. :)

Thanks for challenging me! ;)