So many students are being locked out of higher education due to increasing costs and tuition that is completely out of control. Average student load is $37,000 and total student debt in the United States has surpassed 1.4 trillion (yes with a "t") dollars which is larger than the housing bubble when it burst in 2007/2008.
Moreover, it is hard to know what will be the best educational path to take to find meaningful work, especially with the rise of artificial intelligence.
Your association, if it is clear about student pathways, can certify and credential both hard and soft skills, and attain employer acceptance (and since your members are both employers and currently employed and up on what it takes to succeed) you can provide young people with the fast-track to a career. Do not sell yourselves short. We have a lot of work to do.