Excellent, excellent article by Dan Moyle. The lack of this simple insight ... "Social Media is Rented Space" ... is where most digital marketing executives FAIL. "Social is like that apartment you live in but don’t love. A website [or Brainsy-powered community], on the other hand, is that house you own and love. You can build it and improve how you want. Building your brand in social is fleeting, but building the best [Brainsy-powered social] website for your business means longevity." Brackets inserted by Brainsy.