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Jennifer Dalton

CEO of BrandMirror

Thought Leadership & Master Brand Strategist | LinkedIn Expert | Speaker | Be a Noisebreaker, Not a Noisemaker

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LinkedIn Personal Branding Reputation Branding Strategy Thought Leadership Content Strategy


Define your brand, before others define it for you. What is your reputation? Do others perceive you the way you want them to professionally? What are you known for? I partner with you to answer these questions and build a "stand out so you can get" in personal brand. In 2012, I made a gutsy move into the entrepreneurship space, launching my branding business and became a certified brand strategist. I am passionate about enabling individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.

I leverage my 15 years of management and marketing experience to help people and companies write their stories, define their reputation, and deliver on their unique promise of value. Sometimes this means shifting roles, careers, industries, and more. Integrating your message, your brand positioning, is critical to come across clearly, consistently, and visibly. I am an international speaker and have worked with organizations such as GE, the Navy, Capital One, IBM, Georgetown University, 1776 in DC, C-Lever, UXPA, and more.

Contact me at or (703) 898-8691 to move the needle on your brand and your impact. Specialties: Reach Certified Personal Branding Strategist, Brand Positioning, Digital Brand, Integrated Marketing, Personal Branding, Public Speaking, LinkedIn Optimization, Executive Team Branding

Great Profile Photo: Jason Pentecost


Executive Coach | Reputation Strategist | Executive Education

Georgetown University's McDonough School of Business
October 2014 - present

Founding Member | Women in Business Consortium

George Mason University
June 2014 - present

International Speaker | Vistage Speaker | Keynote Speaker

April 2013 - present

Board Member | Vice Chair

Homestretch, Inc.
November 2012 - present

Founder | CEO | Certified Personal Brand Strategist

May 2012 - present


Georgetown University

Master of Business Administration (M.B.A.)
2010 - 2012

Georgetown University

Bachelor's Degree
1995 - 1999

Double Major in International Management and Human Resources



The Intentional Entrepreneur
The Difference Press
January 2016

Are you starting a business? Do you already have a business? If you are launching or leading an organization, it is critical to be intentional about your value (and values) and how you stand out from the competition. Building on concepts and insights from thought leaders like Seth Godin, with his book, When It’s Your Turn, and Gary Vaynerchuk’s Crush It, The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people, customers, and community.
Self-awareness is critical for an entrepreneur; leveraging your strengths and outsourcing the rest are critical to success. This book will walk you through how to own your reality, your purpose, and how to shape how others perceive you through intentional content and communication.

This book will help you understand:

How personal branding relates to your business and why

How you are unique and why people should do business with you

What questions to ask when figuring out how to blend your personal reputation and brand with the company brand over time

How to create a visibility plan that builds the best relationships to grow your business with clarity and meaning

Identify practical ways to manage your online reputation and presence for your brand as the CEO, given you only have so much time in the day
Owning your reputation is about protecting it, building it, and becoming a Noisebreaker, not a Noisemaker. People want to work with and for someone who is authentic, clear, and shows up intentionally to create value for their people, clients, and community.
From naming your business, to identifying your target customers, to building your unique content strategy – this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth.


Reach Master Personal Brand Strategist

4/14/2016 8:45:13 PM,
Jennifer Dalton replied:

I am not a stock market expert, but I will share my thoughts on this. LinkedIn is doubling down on delivering more value to its members through a few key areas - recruiting, connecting people - creating economic opportunities (according to their mission). The thing that is frustrating as a user is that there are lots of quirky things that happen when editing your profile. There are also several companies they acquired, but that was not included in the latest set of features - also frustrating. I think LinkedIn realizes they need to be relevant and will work hard to make their current services better. One of their most profitable tools is the Talent Management, so given they just retooled it after 7 years, that speaks to their investment. I think LinkedIn needs more user experience feedback from the users, but I do not see services being cut at this point (unless they are tools that they cannot scale - which could happen). What do you think?

Any idea as to how linkedin determined its "influencer" cohort

They enabled a long form posting but they gave preferential placement to a select 500 people is my understanding.  All the usual public personalities that have PR firms doing the posting thus it seems contrary to the open competition of social media.

2/4/2016 6:08:42 PM,
Jennifer Dalton replied:

Hi Ray, after doing additional research, there are ways through larger LinkedIn relationships, think Universities, companies, where I believe LinkedIn will designate individuals as influencers. This is because they constantly review the list each year and update as needed.