Tags
LinkedIn
Personal Branding
Reputation
Branding Strategy
Thought Leadership
Content Strategy
Biography
Define your brand, before others define it for you. What is your reputation? Do others perceive you the way you want them to professionally? What are you known for? I partner with you to answer these questions and build a "stand out so you can get" in personal brand. In 2012, I made a gutsy move into the entrepreneurship space, launching my branding business and became a certified brand strategist. I am passionate about enabling individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
I leverage my 15 years of management and marketing experience to help people and companies write their stories, define their reputation, and deliver on their unique promise of value. Sometimes this means shifting roles, careers, industries, and more. Integrating your message, your brand positioning, is critical to come across clearly, consistently, and visibly. I am an international speaker and have worked with organizations such as GE, the Navy, Capital One, IBM, Georgetown University, 1776 in DC, C-Lever, UXPA, and more.
Contact me at jendalton@brandmirror.com or (703) 898-8691 to move the needle on your brand and your impact. Specialties: Reach Certified Personal Branding Strategist, Brand Positioning, Digital Brand, Integrated Marketing, Personal Branding, Public Speaking, LinkedIn Optimization, Executive Team Branding
Great Profile Photo: Jason Pentecost
Other
Publications
The Difference Press
January 2016
Are you starting a business? Do you already have a business? If you are launching or leading an organization, it is critical to be intentional about your value (and values) and how you stand out from the competition. Building on concepts and insights from thought leaders like Seth Godin, with his book, When It’s Your Turn, and Gary Vaynerchuk’s Crush It, The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people, customers, and community.
Self-awareness is critical for an entrepreneur; leveraging your strengths and outsourcing the rest are critical to success. This book will walk you through how to own your reality, your purpose, and how to shape how others perceive you through intentional content and communication.
This book will help you understand:
How personal branding relates to your business and why
How you are unique and why people should do business with you
What questions to ask when figuring out how to blend your personal reputation and brand with the company brand over time
How to create a visibility plan that builds the best relationships to grow your business with clarity and meaning
Identify practical ways to manage your online reputation and presence for your brand as the CEO, given you only have so much time in the day
Owning your reputation is about protecting it, building it, and becoming a Noisebreaker, not a Noisemaker. People want to work with and for someone who is authentic, clear, and shows up intentionally to create value for their people, clients, and community.
From naming your business, to identifying your target customers, to building your unique content strategy – this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth.
Certifications
Reach Master Personal Brand Strategist
Reach
