Regulations guaranteeing that the internet remains open and free shouldn't be dismissed as 'socialism.'

{Full circle. Remember when portals were all the rage? The author makes a keen insight - Google is shifting from search engine to portal} How to prepare your company for Google's new customer journey for search.

Democratic Rep. Maxine Waters on Tuesday requested that Facebook pause its development of Libra, an upcoming cryptocurrency that the company plans to release in 2020.

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust action. Here’s a look at the tech giant’s advertising dominance, in three charts.

Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play.

Nearly from the beginning, social platforms were engineered so that users follow other users. In the quest to go viral and gain followers, antagonism and provocation became the order of the day. But what if the focus were shifted to following specific interests and communities, not specific people? {Note: Companies that pay for social media "likes" are setting themselves up for extinction. Why? Company A pays for consumer to "like" their profile and the social media platform now has data on the interests of that consumer. They sell it to Company B -- a competitor. Buyers beware.}

Put your efforts where your audience spends their time, and you will build both authority and engagement.

The headline says it all. Katie Jones sure seemed plugged into the Washington’s political scene. The 30-something redhead boasted a job at a top think tank and a who’s-who network of pundits and experts, from the centrist Brookings Institution to the right-wing Heritage Foundation. BUT, she wasn't real.  

Tip #1: Build thought leadership.

[Unbelievable]: Cost of click-throughs going up 61% on Facebook and 25% of Facebook Pages now require paid media to drive traffic. [Sage Advice for B2B companies - stop feeding the beast! Protect your audience and get your own enterprise-level branded social media network. The more you pay to play on Facebook, the more it informs your competitors and the more costlier it becomes to grow or maintain your audience.]