Interesting observations on digital identity and libracoin -- "Allowing Facebook to become a crucial player in digital identity for the financial sector will enable it to tighten the knot on the ‘transparent citizen’ (Reidenberg, 2015) by accessing a strong bastion of meaningful data," they write. "It will also allow everyone else to purchase the means to manipulate Facebook users, perhaps in pursuit of their respective advertising ideas – some harmless, some of corrupting influence." #facebook #libracoin #blockchain #digitalidentity

Much like teaching drives additional learning, thought leadership takes your understanding of the subject matter to the next level.

Notable Quote: “Ecommerce has failed to deliver on the inspiration equation,” said Gupta. “The real risk isn’t Amazon. If people can’t shop for ideas, they can’t be inspired and they buy less from you.”

Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.

Well before the 2020 election, many U.S. social media users are already exhausted by how many political posts they see on these platforms. [We wonder, only 46% are worn out? If the study could capture all the people that have exited from social media BECAUSE of politics, we expect the % would be much higher.]

Crypto proponents argue current banking system is inefficient and exclusionary. [Our view: the banking system is highly protected from competition and there are high barriers to entry - of course it's inefficient and exclusionary.]

A digital-first approach is useful in the sense that becoming a digital marketing multi-tool can add value, or mentor through, nearly anything.

Patreon and Substack provide an alternative to social media's ad model with subscriptions. It's a healthy, sustainable option for creators and users.

There's a 4th important item on the list. Small and medium sized businesses can get a Brainsy powered social network under their own brand!

Article spoiler alert: Why? Because ... 1. Posting Without Purpose 2. Not Knowing Your Target Audience 3. Not Creating a Universal Strategy 4. Not Serving the Customer Journey 5. Not Using Data Effectively