Facebook has added two new lobbyists in its bid to make its proposed cryptocurrency Libra a reality.

Even though Amazon is yet to announce any plans for its own digital assets, a new report which surveyed opinions from several analysts, has claimed that Amazon is very likely to announce a Libra competitor.

FACEBOOK HIRES CRYPTOCURRENCY LOBBYIST: Facebook hired John Collins, a partner at FS Vector, to lobby on blockchain policy, according to a disclosure.

Never say never? Jack Dorsey doubles down on comments that Bitcoin will become the internet’s native currency—not a commercial alternative. The Twitter CEO added that Twitter will not seek to challenge Facebook’s Libra—or any other commercially run cryptocurrency project—by creating its own coin.

Facebook has advertised open positions for a team of journalists which will oversee its coming dedicated news section.

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Interesting observations on digital identity and libracoin -- "Allowing Facebook to become a crucial player in digital identity for the financial sector will enable it to tighten the knot on the ‘transparent citizen’ (Reidenberg, 2015) by accessing a strong bastion of meaningful data," they write. "It will also allow everyone else to purchase the means to manipulate Facebook users, perhaps in pursuit of their respective advertising ideas – some harmless, some of corrupting influence." #facebook #libracoin #blockchain #digitalidentity

Much like teaching drives additional learning, thought leadership takes your understanding of the subject matter to the next level.

Notable Quote: “Ecommerce has failed to deliver on the inspiration equation,” said Gupta. “The real risk isn’t Amazon. If people can’t shop for ideas, they can’t be inspired and they buy less from you.”

Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.