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Sandra Long

Personal Branding with LinkedIn - Speaker and Corporate Trainer

Post Road Consulting LLC

Create the best first impression. Warm up your prospect before you meet. Quality Matters.

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LinkedIn Personal Branding Sales Business Development LinkedIn Sales Training Social Selling Social Media Networking LinkedIn Marketing LinkedIn Company page Career LinkedIn for Sales LinkedIn for Career


Your personal brand and network can truly help to advance your business or career. I am a believer in building quality relationships rather than just collecting hundreds or thousands of online connections. My best clients and audiences are interested in:

  • Building their personal brand online to highlight their real life accomplishments and personal values.
  • Creating a high-quality network for mutual benefit and the opportunity for warm referrals.
  • Establishing themselves as thought leaders or subject matter experts by sharing content, speaking, teaching or blogging.

I focus my speaking and consulting practice on LinkedIn for personal branding, networking and etiquette, social selling and thought leadership. I am fortunate because I enjoy every day in my second career. And my clients enjoy our work together. I incorporate my extensive B2B sales experience into my LinkedIn networking and Social Selling programs. I do work "one-on-one" with individuals, but primarily focus on customized engagements with corporate clients and speaking engagements. My workshops and speaking topics are related to:

  • LinkedIn for Personal Branding
  • Social Selling
  • LinkedIn for Business
  • LinkedIn Networking
  • LinkedIn for Career

My Audiences and Clients Include: CEO's, Entrepreneurs, Attorneys, Sales Teams, Consultants, Authors, Journalists, Artists, Universities, Alumni Groups, Corporate Executives, and Job Seekers.


CEO; LinkedIn Speaker; LinkedIn Instructor and Consultant

Post Road Consulting LLC
January 2013 - present

I enjoy speaking, teaching and consulting. My clients and speaking engagements include Cornell University, Connecticut Bar Association, Pitney Bowes, Jones Lang LaSalle, Beekley Medical, Prestige Lane Hotel Brands, Fairfield University, ASIS, and many others.

I run monthly LinkedIn programs in Westport CT. These include LinkedIn Profile and LinkedIn networking.

LinkedIn Instructor and Speaker

Stamford Innovation Center
January 2014 - present

I am the LinkedIn instructor for the Innovation Center. We have offered several accelerated programs geared to entrepreneurs and innovators. The program content centers around LinkedIn personal branding, networking and building a business. We also teach more advanced LinkedIn programs such as LinkedIn company page or thought leadership ( LinkedIn Publishing and SlideShare presentations).

LinkedIn Instructor

Greenwich, Stamford, Wilton and Fairfield CT Adult Education programs
January 2013 - present

This gives me the opportunity to be constantly teaching LinkedIn to every type of professional. I am always ready for any LinkedIn changes as a result of my year round teaching schedule. And LinkedIn makes many changes to their platform!

LinkedIn Private Coach and Consultant

Fortune 500 Company
June 2015 - present

I work one-on-one with the senior executives at this Fortune 500 company. We work on personal branding, networking, social selling and thought leadership using LinkedIn Publisher platform.

B2B Sales Leader and VP

Pitney Bowes
July 1979 - December 2012

I spent my first career at Pitney Bowes. I was always a B2B sales leader - either as an individual contributor; as a sales team leader; or as VP of Sales. I focused on both SMB and Enterprise level accounts. I started using LinkedIn in 2005 while selling to the largest global enterprise accounts.


University of Rochester

Bachelor's Degree



LinkedIn Personal Branding for Attorneys: Top 10 List
Connecticut Lawyer Magazine
May 2015

I am a regular speaker for the Connecticut Bar Association. They asked me to write this article, which was recently featured in Connecticut Lawyer Magazine.

Help Wanted: Search Savvy Pros
Connecticut Post ( newspaper)
August 2014

I was featured in this article written by Betty Wong. The article discusses using LinkedIn pros for both job search and to grow business opportunities. 


Any advice for what makes a good professional photo for linkedin?

I have emphasized personal branding during my own teaching to business students but I have not been effective at getting through to them about the importance of maintaining a professional presence online.   The photos seem like an easy place to start but with people posting selfies instead of a professional photo what is the acceptable photo format that works best for linkedin?

5/15/2016 9:33:47 AM,
Sandra Long replied:

A professional looking headshot photo is essential for a LinkedIn profile. I always suggest a photo taken by a professional photographer if the person can afford that investment. The photo, headline, and summary are all very strategic and often people don't focus their energy on these critical LinkedIn profile sections.  I recommend a photo showing shoulders and head only of one individual.  Try not to use a "photo cut out." Professional attire and a smile are also important. If you are working with business students, perhaps you can find a photographer on campus who will take all the photos on a LinkedIn Photo day? Many schools like this idea.