Thanks for the question. Long before Silicon Valley tech companies came out with mass market platforms for social media, trade associations and professional societies existed as the original social network. There are approximately 90,000 of these trade and professional societies in the US and they exist today as vibrant communities where people come together to share knowledge and expertise, to seek career and professional development, to meet vendors or clients, and to advocate for their industries. We believe the Expert Calling Network (ECN) platform is a perfect complement to the mission of an association and therefore, have created a win-win business model to partner with these organizations to help advance their success. We believe that by working successfully with these organizations, we'll have a strong foundation and will have created a company built to last.