Prior Postings
Nearly from the beginning, social platforms were engineered so that users follow other users. In the quest to go viral and gain followers, antagonism and provocation became the order of the day. But what if the focus were shifted to following specific interests and communities, not specific people? {Note: Companies that pay for social media "likes" are setting themselves up for extinction. Why? Company A pays for consumer to "like" their profile and the social media platform now has data on the interests of that consumer. They sell it to Company B -- a competitor. Buyers beware.}
Put your efforts where your audience spends their time, and you will build both authority and engagement.
The headline says it all. Katie Jones sure seemed plugged into the Washingtons political scene. The 30-something redhead boasted a job at a top think tank and a whos-who network of pundits and experts, from the centrist Brookings Institution to the right-wing Heritage Foundation. BUT, she wasn't real.
Tip #1: Build thought leadership.
[Unbelievable]: Cost of click-throughs going up 61% on Facebook and 25% of Facebook Pages now require paid media to drive traffic. [Sage Advice for B2B companies - stop feeding the beast! Protect your audience and get your own enterprise-level branded social media network. The more you pay to play on Facebook, the more it informs your competitors and the more costlier it becomes to grow or maintain your audience.]
Members of Forbes Agency Council share tips to help business leaders and professionals get started on producing thought leadership content.
Looking for some pointers on how to develop an effective social media marketing strategy? Check out this 12-step guide.
Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use.
Multibillion-dollar startup Block.one is announcing a new social platform, Voice, which aims to give users more control over their content. [Looks like Steemit v. 2.0 with some functional twists has arrived. We still prefer our approach at Brainsy.]
A webmaster asked John Mueller if he should disavow negative links by a competitor or wait for a manual penalty.