Prior Postings
Notable Quote: “Ecommerce has failed to deliver on the inspiration equation,” said Gupta. “The real risk isn’t Amazon. If people can’t shop for ideas, they can’t be inspired and they buy less from you.”
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
Well before the 2020 election, many U.S. social media users are already exhausted by how many political posts they see on these platforms. [We wonder, only 46% are worn out? If the study could capture all the people that have exited from social media BECAUSE of politics, we expect the % would be much higher.]
Crypto proponents argue current banking system is inefficient and exclusionary. [Our view: the banking system is highly protected from competition and there are high barriers to entry - of course it's inefficient and exclusionary.]
A digital-first approach is useful in the sense that becoming a digital marketing multi-tool can add value, or mentor through, nearly anything.
Patreon and Substack provide an alternative to social media's ad model with subscriptions. It's a healthy, sustainable option for creators and users.
There's a 4th important item on the list. Small and medium sized businesses can get a Brainsy powered social network under their own brand!
Article spoiler alert: Why? Because ... 1. Posting Without Purpose 2. Not Knowing Your Target Audience 3. Not Creating a Universal Strategy 4. Not Serving the Customer Journey 5. Not Using Data Effectively
The Big Money Spending to Lobby for Libra Begins: Facebook adds Susan Zook to its team of lobbyists. Zook is a former aide to Sen. Mike Crapo (R-Idaho), the chairman of the Senate Banking Committee, which held a hearing on #libracoin last month.
As Silicon Valley rushes us forward towards our AI future, even it is hiring armies of humans to work alongside those algorithms. Our automated future will look a lot less like robots replacing humans and a lot more like symbiotic workforces blending the best of both our worlds.